Wednesday, March 6, 2013

Nike Basketball: Evolving the Upper


For intelligent court junkies, the performance of a shoe takes priority over the pure aesthetics. But with that said, ball players far and wide always consider both the art and the science, form and function when choosing their hardwood kicks from season to season. For over 40 years Nike has been dedicated to keeping that difficult marriage alive, with much success. For retrospective purposes, Nike Inc. put together an informational feature on Nike Basketball’s footwear and the key moments in the evolution of the upper since 1972. As creators, innovators and re-inventors of the wheel every year, we must never forget to give it up to the gods of the swoosh.









Read the article Here.




Source:


http://thehue.ca/2013/03/06/nike-basketball-evolving-the-upper/






The Other Side from http://laybasketballup.blogspot.com

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